Mdundo and Safaricom have partnered to launch an affordable subscription service at Ksh 5 per day, providing Kenyans with access to DJ mixes and enhancing the music listening experience.

This collaboration marks a significant step in improving music monetization and expanding diverse music content access for consumers in Kenya.

Moreover, as a platform dedicated to promoting local music and artists in Africa, mdundo music offers a diverse range of African music for free download and streaming, with a particular focus on cultural diversity.

Boasting 26.6 million monthly active users and a remarkable 239% year-over-year increase in subscription revenue, mdundo has become a significant player in the Kenyan music scene, backed by 88mph and Google for Entrepreneurs, and is headquartered in Nairobi, Kenya.

Safaricom PLC’s Chief Consumer Business Officer, Fawzia Ali, expresses the company’s aim  to offer Kenyans freedom, choice, and control over the content they consume, providing an easy and convenient way for customers to enjoy their favorite music.

The subscription service is exclusively available to Safaricom customers, who can register on to enjoy unlimited music downloads, including options like “rhumba mix mp3 download mdundo,” and fresh DJ mixes every day.

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Catering to diverse musical preferences, it spans popular African genres like Gengetone, Kapuka, Amapiano, Benga, Bongo Flava, Singeli, and Afrobeats. This collaboration reflects Mdundo’s and Safaricom’s commitment to enriching lives through music, providing benefits for music and DJ mix enthusiasts, and enhancing the digital music landscape.

Martin Neilsen, CEO of mdundo .com, highlights that partnering with Safaricom to launch their subscription plan reflects a commitment to enhancing lives through music. The collaboration not only provides significant benefits for music and DJ Mix enthusiasts but also emphasizes their shared vision of integrating music into everyday life.

The service’s focus on ensuring a steady income for artists addresses challenges in the music industry, including issues like illegal downloads, a reluctance among listeners to spend money on music, and the prevalence of alternatives like mdundo music download.

This partnership is expected to enhance the digital music landscape, contributing to the monetization of music for artists while promoting and celebrating Kenyan music culture.

In summary, the local music industry holds the potential to positively shape the future.With the right resources and initiatives, the local music industry can flourish, providing opportunities for local musicians and benefiting the community with the creative and economic advantages of a vibrant music scene.

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