Farmer's Choice Introduces Beef Smokies Bazenga to Their Lineup

Farmers Choice has announced the release of a new addition to their product lineup: Beef Smokies Bazenga. This offering aims to transform the snack and meal experience for meat lovers. Beef Smokie Bazenga is made from the highest quality beef, uniquely seasoned, and perfectly smoked.

Part of the cooked products range, this irresistible smokie boasts a bold, savory flavor that is both rich and satisfying, making it an ideal choice for any occasion, from family barbecues or meals to quick, on-the-go snacks.

Speaking at the official launch on Friday, June 14, 2024, Mr. Paul Odeyo, the company’s Commercial Manager, said, “We are excited to introduce Beef Smokies Bazenga to the market. Our consumers can now enjoy the deliciousness of our iconic smokies in a larger size. While this new addition does not affect our already trading smokie, it does answer to the needs of a section of our consumers, and that is what we are about. Meeting the dynamic needs of our diverse consumers. Our team has worked tirelessly to perfect the recipe, and we believe it will become a favorite to many.”

The launch, which took place at one of the company’s distribution centers in Kasarani, was also attended by Mr. Osborn Njiru, the Fast Food Manager, who highlighted that while the product retains the traditional unique flavor, it is larger in size and its pricing is carefully set to benefit both the trader and the end consumer.

“Being a cooked product it can be enjoyed straight from the package or be warmed just a little. It can also go into a combination with other foods to make family meals. We invite everyone to enjoy Beef Smokies Bazenga as they are now available at retail delis, cafeterias and through our trolley vendors nationwide.” He added.

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The iconic Farmers Choice smokie is one of many products that the company produces. As a business that has shaped the meat processing industry in Kenya since 1980 with its wide range of products, from sausages to bacon, hams, and fresh cuts, consumers will be excited to learn of this new addition and will want to try it out.

The company has grown over the years to now not only produce for local consumers but also to export beef, pork, and lamb products to various parts of the world such as the UAE, West, and East Africa.

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